papers
Publications (7)
cs.GT2017
Optimizing Trade-offs Among Stakeholders in Real-Time Bidding by Incorporating Multimedia Metrics
Xiang Chen, Bowei Chen, Mohan Kankanhalli
cs.GT2017
Risk-aware dynamic reserve prices of programmatic guarantee in display advertising
Bowei Chen
cs.GT2015
Multi-keyword multi-click advertisement option contracts for sponsored search
Bowei Chen, Jun Wang, Ingemar J. Cox +1
cs.MM2017
MM2RTB: Bringing Multimedia Metrics to Real-Time Bidding
Xiang Chen, Bowei Chen, Mohan Kankanhalli
cs.GT2015
A lattice framework for pricing display advertisement options with the stochastic volatility underlying model
Bowei Chen, Jun Wang
cs.GT2018
Pricing average price advertising options when underlying spot market prices are discontinuous
Bowei Chen, Mohan Kankanhalli
cs.GT2015
A dynamic pricing model for unifying programmatic guarantee and real-time bidding in display advertising
Bowei Chen, Shuai Yuan, Jun Wang